EMAIL MARKETING SUCCESS
Introduction
Email marketing for businesses isn’t a new concept. In fact,
compared to other online marketing channels like social media,
mobile device applications, and even search engines, email
marketing might seem a bit outdated.
A lot has been happening over the past few years with email
marketing, and the discipline is still always in motion. Altered
behaviors and expectations by consumers call for new email
marketing methods. Approaches like personalization and
segmentation are transforming company newsletters from
anonymous bulk emails into customized emails.
EMAIL MARKETING SUCCESS
Today, most consumers read their emails on their mobile devices,
and checking for emails has become the most common activity
carried out by smartphone users. The competition for attention in
consumers email inboxes is forcing more companies to attach
increasing importance to well-designed emails which are
personalized and have relevant content, ensuring that the emails
will be opened and read.
Statistics show that email marketing has a broad reach, as well as
being one of the best marketing tactics for return on investment.
Just about everyone has an email address these days, and the
majority of users prefer to receive advertising messages that way.
Plus, with smartphones, emails are always right in the pocket of
consumers and can be retrieved at any time. According to recent
estimates, the importance of email marketing will continue to grow
over the next few years. It’s clear that any online marketing
strategy your company employs should include email marketing
campaigns.
Email marketing requires more than just sending out the
occasional newsletter. Today, marketers also need to set up and
maintain subscriber lists, create and design relevant emails, and
send these out systematically.
For your email marketing strategy to be effective and successful,
it is imperative that you utilize the technical options available
EMAIL MARKETING SUCCESS
continuously optimize the process through the use of modern
analytical tools.
Despite the widespread use of the digital juggernaut that is email,
many entrepreneurs have yet to implement an effective email
marketing strategy for their business because they don't know
how to do it or haven't yet recognized how powerful it can be.
Email continues to serve as the core communication platform of
the Internet and will only continue to grow. Currently, more than
3.7 billion people have access to email, and more than 3 billion
non-spam emails are sent and received every hour of every day.
If your business isn’t already taking advantage of this powerful
and massive marketing channel, you're missing out on an
effective way to reach your target audience.
EMAIL MARKETING SUCCESS
Chapter 1 – What’s Email Marketing and
Why Your Business Needs It
Email marketing is a kind of Internet marketing that allows the
user to send customized messages in the form of an email to their
readers to inform, advertising, or to solicit certain actions from
their readers.
There are certain essential components of email marketing that
include:
• Message automation
• HTML responsive layout
• Advance list maintenance
• CAN-SPAM compliance built-in
EMAIL MARKETING SUCCESS
• An easy integration
• A dedicated IP address
• Help for deliverability
Message Automation
The message automation is the feature of email marketing that
allows you to send different emails in response to a particular
action. If a consumer just signed up for a discount, they will
receive an automatic welcome message that will serve as a
confirmation of the subscription. Message automation can also be
set up to send proof of orders when someone makes a purchase
on your website.
HTML Responsive Layout
The HTML Responsive layout will allow you to send customized
emails in plain text or HTML format. It also allows you to make
use of HTML and CSS to create responsive templates that can
adapt to all devices in the world.
This makes email marketing campaigns capable of being read on
mobile devices. The good part is that you don’t have to learn how
to code HTML because this feature is automatically loaded with
the software.
EMAIL MARKETING SUCCESS
Advanced List Maintenance
This feature allows you to add and remove email subscribers from
your list quickly. You can use this feature to automate
subscription and opt-outs. It helps you keep your email lists
updated.
CAN-SPAM Compliance
This is a feature that is designed to check compliance with the
unsolicited pornography and marketing, CAN-SPAM Act of 2003.
This act has given the United States Federal Trade Commission
the right to enforce all necessary standards to protect email
owners from unsolicited contents like pornography.
Easy Integration Feature
This feature allows for the integration of other services into your
email marketing campaign. You can incorporate your e-commerce
website with your email campaigns through this feature, and you
can also include several mobile apps, loyalty programs, and
social media apps to your email marketing campaign.
You can connect Google analytics to your email campaign
through Easy Integration feature so you can track the clicks on
your email, as well as incorporating product recommendation
features into the email, through the use of this feature.
EMAIL MARKETING SUCCESS
Dedicated IP Address
A dedicated IP address is incredibly essential for the integrity of
your email. This IP address should be one that is solely dedicated
to your business, and it should be the only one used to send
emails to potential customers. Your email recipients will have
peace of mind when they receive your emails with this dedicated
IP address.
Deliverability
Deliverability is a feature that is included in an email marketing
software that ensures that your emails are delivered to the right
place. If your emails aren't delivered, then your marketing strategy
just won't work. This features constantly deploys the tools that
you need to track down deliverability issues with your emails.
Why Your Business Should Implement Email
Marketing
Email provides you with the opportunity to send a message to
your audience for any purpose on any day of the year that costs
you next to nothing. This makes email an incredibly powerful way
to communicate with your target audience.
When you are able to create a solid email marketing campaign
and send the right messages to the right people at the right time,
EMAIL MARKETING SUCCESS
you are sure to build an audience of highly engaged fans that
can't wait for your next message to hit their inboxes. Additionally,
they are ready to buy whenever you have a product or service to
promote. There are several compelling reasons why you need to
start implementing email marketing for your business.
Generates Massive ROI
A recent study conducted by the Direct Marketing Association
found that businesses will earn an average of $43.00 for every
dollar invested in email marketing.
In fact, marketers have consistently ranked email marketing as
the single most effective strategy for generating awareness,
acquiring leads, generating sales, and improving customer
retention, compared to the other marketing strategies most
commonly employed.
Generates Long-Term Results
In 2010, the company MarketBeat first started collecting opt-ins
for their newsletters. Almost two decades later a good number of
subscribers that signed up during the first year continue to read
their content, engage with their advertisers, and buy products and
services from their business.
NOTE: This is just the first five pages of my book EMAIL MARKETING SUCCESS.
GET THE FULL BOOK BY CLICKING THIS LINK
WITH AN EXTRA EBOOK INSIDE FOR FREE (MASTER RESALE RIGHTS LICENSE) ALL FOR 10S
Comments
Post a Comment